Our second development phase is where we explore the many potential solutions to achieve your specific design goals. By reviewing concepts objectively, and establishing clear marketable benefits/risks, we make sure that designs with the best technical and commercial opportunities are taken into final development.
Short-hand ideas are firstly mapped to explore the many available opportunities to solve each aspect of the design problem. Potential solutions are then evaluated collaboratively, with the most viable and interesting options taken forward into later development. Selected concepts are finally presented to show their proposed mechanical, functional, and aesthetic configurations. Colour, material and finish options are developed alongside sustainable design choices that aim to reduce the environmental impact of the new product.